Price drop launches 1992 novel to top of e-book bestseller lists | TeleRead: News and views on e-books, libraries, publishing and related topics

Price drop launches 1992 novel to top of e-book bestseller lists | TeleRead: News and views on e-books, libraries, publishing and related topics.

Michael Connelly’s The Black Echo is a nice read. I don’t buy much fiction, but I couldn’t resist the impulse to purchase this book for $.99 when I saw it advertised on my Nook Color. I was not disappointed; I am really enjoying it and find it hard to put down.

I wanted to “reward” Michael Connelly for his decision to drop the price, a purchase I would not have made if not for seeing the ad, however. I am beginning to understand the frustration of independent self-publishers, like my clients, with the marketing strategies of Barnes & Noble and Amazon.

You can’t blame them for choosing to promote “big” names like Connelly. They want to generate sales and choose to advertise known, successful authors. Let’s hope dropping prices will level the playing field for all authors.

 

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